GRAPHIC DESIGN

LOGO DESIGN
SIGNAGE
BRANDING
WEB DESIGN
PRINT DESIGN

Client: Berkshire Building LLC (Royal Oak, MI)

Creative Field: Branding, Logo Design

Berkshire Building LLC is a remodeling company that specializes in custom trim work, built-ins, basements, kitchens, decks, bathrooms, and additions.

 

When asked what the client envisioned for the overall design and logo of his new company, he said that he was looking for a design that represented "the three S's- Sexy, Sophisticated and Simple." To create the client's vision, I chose a serif font that was sleek and simple, giving off the sophisticated appearance that Berkshire Building was looking for. I used natural tones andtexture to integrate the essential elements of wood and concrete. 

 

Client: Valiant Industries (Lapeer, MI)

Creative Field: Branding, Logo Design

Valiant Industries is a full service supplier for thermoplastic extrusions. The company designs, develops and manufactures extrusion dies, roll form tools, and secondary tooling.

This project began with creating a logo for Valiant Industries that emphasized a unique, yet strong letter "V". With feedback from the client and a few revisions, the logo was created, giving a face to the company. I was then given the opportunity to design multiple business cards for their review.

 

 

 

Client: Jackson Farms (Richmond, MI)

Creative Field: Branding, Logo Design

  

 

Jackson Farms is a family-owned Greenhouse Operation and Labradoodle Breeder. They sell spices and vegetable plants along with hanging baskets, porch pots, and custom pots. The 

company is also known for Labradoodle breeding.

The client wanted a logo design that could represent what their company does- Greenhouse Operation and Labradoodle Breeding. Although it was a challenge to combined and find a balance between the two very different companies' operations, I was determined. I played with the combination of earthy hues and adding a touch of vibrancy to create eye-catching business cards. The final logo was designed and printed on shirts, hats, and cozies for the employees and customers.

 

 

 

Client:  The Mitten Made Co. (Romeo, MI)

Creative Field: Branding, Signage, Print Design, Product Design, Web Design

  

The Mitten Made Co. sells custom order apparel and gear in the Metro Detroit area. The shirts and product designs represent the mitten state of 

Michigan and all it has to offer. 

With this project, I had the pleasure of working on a creative team to completely brand our client's 

company. I took part in clothing and product 

design, signage for in-store, print designs for 

advertisements, website layout, and posts for social media. 

  

 
 

 

 

Client:  Michigan Branders (Romeo, MI)

Creative Field: Signage, Print Design, Product Design

  

Michigan Branders is a promotional product distributor that sells a wide range of products for companies to market themselves and create long-lasting impressions on their customers and clients.

One of the projects that I was asked to create was an banner that would show off what Michigan Branders is capable of in regards to creating and printing banners. I was asked to create a simple banner, with nonspecific imagery and large text. 

Another project was to create a sign that represented how Michigan Branders could take a company and turn it into a successful company using promotional products and the services that Michigan Branders had to offer. Once the sign was completed, Michigan Branders chose to use the figure that I created for the sign as their "face of the company" for all social media.

 

The third project was creating a handout for customers and potential buyers that would include information about Michigan Branders and what the company offers. I created custom graphics for the handout to make it appealing and give a vision to

the potential customer of what kind of services and products Michigan Branders can provide. 

 

 

 

Client: LDT Events (Macomb, MI)

Creative Field: Web Design, Print Design

  

 

LDT Events is a wedding and event planning company founded by Loren Taylor. She plans 

corporate events, intimate weddings and everything in between. 

Loren Taylor asked me to create a website for her that executed the vision she had in mind. After a few meetings, and learning about my client, I designed a full website with SEO that represented not only her company, but her personality. 

Once the website was created, I needed photographs to add to the company's gallery. I worked with a creative team, including Erika Christine Photography, Baked by Lindsy, Lasting Touch Floral, and Luxe Event Linen, to come up with a wedding style shoot. For the shoot, I designed all the print material, such as the 

wedding invitation, RSVP and reception card, table place cards, and menu.  

 
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© 2017 by Teresa Failla